turdacres


whole food “local” honey–not local! Oranges in W.PA?

Local food seems easy enough to define. Or at least define what it’s not! Shipping bees across the country and then selling the honey as “local” is pretty misleading! And pretty impossible in any definition of the word in this case–orange honey in Pittsburgh??!

Visited our newest neighborhood Whole Foods the other day. It’s a nice big store with a great beer cafe! We’ve been waiting a long time for it to open. Unfortunately it’s exactly equidistant to as the other Whole Foods in Pittsburgh. Sigh.

Taking our first tour through we noted some different items. And we noticed a lot of signage. Everyone is on the Local bandwagon these days, and Whole Foods is using a lot of Local tags on its shelves. To wit:

whole foods wexford PA marketing orange honey as local!

Yep. That label shows the apiary has locations in NJ and FL. So, um wait a minute here. It’s interesting to think that New Jersey–around 8 hours away qualifies as “local.” Clearly not a 100 miles version of “local”.

But the real problem–dudes, listen–since when are we growing oranges in Pittsburgh!!! Sheesh. Get real Whole Foods!!

As for the company–I do like the fact that this label gives such a thorough picture of how the honey was produced. Itinerant bees shipped around the country. You know sort of, what you’re getting!

Advertisements

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: